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My Walks

Walking Time Calculator

Hiking Store

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Right to Roam

Footpath Closures


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Famous Walkers/Hikers

© John Kelly
All Rights Reserved

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Kindle Books

20 Yorkshire Walks with only one map OL21

Kindle book - My Lanzarote. 10 walks and a personal view

Kindle Book And A Pub For Lunch

20 Walks in the Yorkshire Dales with only one map OL2

As an Amazon Associate I earn from qualifying purchases.


 Advertising on Happy Hiker


Before emailing requesting to advertise, please read all the following.

1) Economic rates, only £30 per annum. except for the top visited premium pages - see table below. "No longer  available" indicates the space has already been purchased - only one banner/block/sponsorship advert accepted per page.

Cost to Advertise for 12 Months (£) on Individual Pages

Top Visited Pages
(Descending Order)

Based on 12 months 1 January 2019 to
31 December 2019

120 Home Page
100 Kinder Scout (walk)
90 My Walks
90 Lanzarote Walks
70 The Cheviot
70 Walking Time Calculator
60 Bronte Waterfalls and Top Withens
No Longer Available Yorkshire Dales Walks
50 Dovedale and Tissington
40 Gordale Scar and Malham Cove
30 Cost for any other page

2) The number of visits to the site exceed 650,000 per year. This is according to visitor statistics from my web host 1&1. These visitors are uniquely identified on the basis of the IP address and the browser ID. If a visitor goes to the website more than once a day, only one visitor is counted.

Page impressions are running at 1.4 million. For page inpressions, only pages that contain text and were fully loaded are counted. Impressions of linked images, videos or other elements (such as scripts or style sheets) are not counted.

3) Adverts will be accepted providing they have some relevance to the general content of this site – such as hiking, activity holidays, outdoor equipment, outdoor equipment/clothing suppliers etc, a geographical relevance to an area/walk route - such as tourist attraction, pub, cafe etc or any miscellaneous subject which I think visitors to this site might find of interest. To advertise accommodation, see How to Advertise Accommodation.

4) I specifically do not accept advertising which relates to:

  • “Adult content”

  • Gambling

  • Religion

  • Payday Loans

  • Anything else I consider unsuitable/irrelevant.

I also do not review products. The reason is that these are generally free products to the reviewer. If I review a product for company X and give a bad review, they are unlikely to send me anything else, so I would have a vested interest in giving biased, good reviews. I do not therefore consider such reviews reliable.

5) The intention is that this site will not become swamped with adverts so I accept only one advert per page, as a banner or block, on a first come first served basis. When expressing interest, please say exactly what the product is and specify the URL to which the advert will be linked.

6) To avoid disappointment, please note emails with vague comments such as “The link would point to a page on a website that is relevant to your page” and/or which are not specific as to products/links will be deleted without response.

7) Banners can be up to 500 pixels wide x 100 high and be centrally placed horizontally. Block adverts up to 200 pixels x  200 pixels, left, central or right as shown below. Only non-animated, silent adverts accepted. If you do not have an available graphic, I will put something together based on your website at no extra charge. Precise position of adverts will be confirmed by obtaining your approval to a screen image before invoicing but would normally be "above the fold".

8) Adverts placed on individual walk pages will be replicated on the equivalent PDF sheet for that walk.

9) Payment is accepted by BACS/IBAN (preferred), or Paypal. In common with many businesses, as a result of the reducing number of bank branches, I no longer accept payment by cheque.

10) Text adverts can be listed under the relevant category on the "Links" pages if preferred, at the same cost.

11) Please note I do not offer "one-time payment" fee options. The reason is that unfortunately, companies do go bust, or change their web addresses, without notification. This would eventually resuit in moribund links. This is difficult to monitor. Also, regular reviews provide an opportunity for advertisers to assess whether adverts are productive. This arrangement also protects advertisers in the unlikely event of anything untoward befalling happyhiker.co.uk! I do however offer multiple advert discounts.

12) Technical point; links are on a rel Value of "sponsored". This is an issue connected with Google's policy regarding paid links. The details of this can be seen at https://support.google.com/webmasters/answer/96569?hl=en. It is a technicality which does not affect what users will see when they click on the link.

13) To advertise, email:

(note you will need to type the email address as this is an image to avoid spam)

To advertise Accommodation go to the How to Advertise Accommodation page.

Example of Banner Format 500 x 100 pixels


Block adverts 200 x 200 pixels can be positioned here on a page

Or Here

Or Here


All information on this site is given in good faith and no liability is accepted in respect of any damage, loss or injury which might result from acting on it.