requesting to advertise, please read all the following.
1) Economic rates, only £30 per
annum. except for the top visited premium pages - see table below.
"No longer available" indicates the space has already been
purchased - only one banner/block/sponsorship advert accepted per page.
2) The number of
visits to the site exceed 650,000 per year. This is according to
visitor statistics from my web host 1&1. These visitors are uniquely
identified on the basis of the IP address and the browser ID. If a visitor
goes to the website more than once a day, only one visitor is counted.
are running at 1.4 million. For page inpressions, only pages that contain
text and were fully loaded are counted. Impressions of linked images, videos
or other elements (such as scripts or style sheets) are not counted.
3) Adverts will be
accepted providing they have some relevance to the general content of this
site – such as hiking, activity holidays, outdoor equipment, outdoor
equipment/clothing suppliers etc, a geographical relevance to an
area/walk route - such as tourist attraction, pub, cafe etc or any
which I think visitors to this site might find of interest. To advertise
accommodation, see How
to Advertise Accommodation.
4) I specifically do
not accept advertising which relates to:
I also do not review products.
The reason is that these are generally free products to the reviewer. If I
review a product for company X and give a bad review, they are unlikely to
send me anything else, so I would have a vested interest in giving biased,
good reviews. I do not therefore consider such reviews reliable.
5) The intention is
that this site will not become swamped with adverts so I accept only
one advert per page, as a banner or block, on a first come first served basis. When expressing
interest, please say exactly what the product is and specify the URL to
which the advert will be linked.
6) To avoid
disappointment, please note emails with vague
comments such as “The link would point to a page on a website that is
relevant to your page” and/or which are not specific as to
products/links will be deleted without response.
7) Banners can be up
to 500 pixels wide x 100 high and be centrally placed horizontally. Block adverts up to 200 pixels
x 200 pixels, left, central or right as shown below. Only non-animated, silent adverts
you do not have an available graphic, I will put something together based on
your website at no extra charge. Precise position of adverts will be
confirmed by obtaining your approval to a screen image before invoicing but
would normally be "above the fold".
8) Adverts placed on
individual walk pages will be replicated on the equivalent PDF sheet for
9) Payment is accepted
by BACS/IBAN (preferred), or Paypal. In common with many businesses, as a
result of the reducing number of bank branches, I no longer accept payment
10) Text adverts
can be listed under the relevant category on the "Links"
pages if preferred, at the same cost.
11) Please note I do not offer "one-time
payment" fee options. The reason is that unfortunately, companies do go
bust, or change their web addresses, without notification. This would
eventually resuit in moribund links. This is difficult to monitor. Also,
regular reviews provide an opportunity for advertisers to assess whether
adverts are productive. This arrangement also protects advertisers
in the unlikely event of anything untoward befalling happyhiker.co.uk! I do
however offer multiple advert discounts.
point; links are on a rel Value of "sponsored". This is an issue
connected with Google's policy regarding paid links. The details of this can
be seen at https://support.google.com/webmasters/answer/96569?hl=en.
It is a technicality which does not affect what users will see when they
click on the link.
13) To advertise,
you will need to type the email address as this is an image to avoid spam)
Accommodation go to the How
to Advertise Accommodation page.
Example of Banner Format
500 x 100 pixels
Block adverts 200 x 200
pixels can be
positioned here on a page
All information on this
site is given in good faith and no liability is accepted in respect of any
damage, loss or injury which might result from acting on it.